Requirements:
- At least 1 year of proven experience in lead generation for a software development company
- Proficient written English (B2+ level or higher)
- Solid understanding of SDLC and key software development technologies
- Good understanding of software outsourcing and outstaffing business models
- Proven experience with LinkedIn lead generation, including building connections, crafting outreach messages, and managing campaigns
- Proven experience with email-based lead generation, including cold outreach and follow-up campaigns
- Strong attention to detail and ability to maintain accurate records in a CRM system (HubSpot preferred)
- Excellent communication and time management skills; ability to work independently and take ownership of results
Responsibilities:
- Research and identify potential leads through LinkedIn, event platforms, email campaigns, and other relevant channels
- Plan and execute lead generation activities around targeted industry events (before, during, and after events)
- Develop and execute lead generation campaigns aligned with marketing and sales goals
- Collaborate with the marketing and sales teams to create and test new strategies and hypotheses for outreach and engagement
- Book live or virtual meetings with qualified leads and ensure smooth scheduling and communication
- Conduct timely follow-ups with leads generated from events
- Maintain accurate and up-to-date lead information in CRM (HubSpot)
- Prepare regular reports on campaign performance, event, and lead generation metrics
- Continuously explore new tools, platforms, and methods to improve lead quality and conversion rates
Nice to Have:
- Hands-on experience in event-based lead generation — both offline (conferences, meetups, networking events) and online (webinars, virtual summits)
- Good skills in working with generative AI tools such as ChatGPT, Grok, or Gemini for research, content creation, or automation
- Experience with lead outreach and automation tools such as Instantly, Apollo, or similar Familiarity with A/B testing, personalization techniques, and sales automation workflows
We offer:
- 🏘 Flexible work-from-home policy
- 💰 Competitive salary and performance review
- 👩💻 PE accounting and support
- 🌴 18 paid vacation days per year
- 💊 Unlimited paid sick days per year
- 🍪 The system of bonuses (Sport/Health/Education)
- 🔄 Expert community within the company
- 📚 Paid courses and trainings, internal knowledge library
